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To Register a new Business Name, Domain Name or Trademark, visit REGISTRY.COM.AU

To search for an existing ABN/ACN visit the official ABR.GOV.AU website.

I run an Aussie flight search site. It's currently hosted with a cheap US hosting company (hostgator) I chose when I set it up because, well, cheap.

What I'm wondering, as my hosting subscription is coming up for renewal:

1 - does having a server based in Australia make much difference to speed? 2 - does Google penalise slower sites? 3 - does Google take into account that if you have a .au domain, it should speed test for Aussies?

Basically, trying to get advice on whether it's worth moving hosts - the few website I've found discussing it try hard to push you in a particular host's direction, and then you see their affiliate code, which makes it harder to validate :/