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You've been watching Shannon Bush talk Effortless Business with Kerri Duff-Borthen About The Thrive Factor book by Shannon Bush ___ Welcome to Episode 082 of the Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush! Today Shannon is joined by Kerri Duff-Borthen from The Shortlister, a recruitment platform for business owners across Australia. Kerri met her Thrive Factor Archetypes back in 2017, as a Pioneer Seeker, Visionary Creator, Inspirer Believer, Mediator Diplomat, and a sneaky Heroine Adventurer that kept poking and prodding her way to be seen and heard. Kerri spent two years getting to know each one individually and embracing them wholeheartedly. She identifies mostly as the Pioneer Seeker and Inspirer Believer but sees how they each blend together and make up the whole of who she is (see page 205 of The Thrive Factor Book). Kerri shares how she previously ran a more traditional recruitment agency called Duff Recruitment but found it was ‘eating her soul’ – it was then that she met Shannon and was profiled with her archetypes and began to embrace and utilize her archetypes including the Mediator Diplomat who supported her to create a process that supported both the employer and candidate beautifully through the recruitment process, and using the Visionary Creator and Pioneer Seeker to disrupt the market and pioneer a new way forward in her industry. Embracing these parts of herself had led Kerry to great success including recognition in the form of awards for her work. But, like all archetypes there are challenges – Kerri shares how she has learned to identify when she’s out of balance, and that her biggest challenge is being hard on herself – and on the flip side, how she brings herself back into alignment when she’s having a ‘dumpy’ day. Learn More About The Thrive Factor Book Noteable Quotes and Pearls of Wisdom “It can be really lonely. I tend to be two or three steps ahead of everyone because I can see where people are going and the path they’re taking. I see their potential.” – Kerri “It can be a really fun, transparent process. It doesn’t have to be gloomy and heavy.” – Kerri “I can be very hard on myself and quite judgemental, an overthinker and I can be harsh on others. That’s when I know I’m out of balance.” – Kerri “Many of us are role models now. It can be tough, but often the harshness we feel is self-inflicted.” – Shannon “Know our archetypes individually. You might identify with one or two more than the others, but get to know them well.” – Kerri “Figure out what makes yourself shine, and do more of that.” – Kerri Connect with Kerri in these cool places Facebook: @theshortlister Website: Connect with Shannon in these places Find Out More About The Thrive Factor Book Creative Possibility Thriving Entrepreneur Circle Facebook group for women in business Ever questioned how to be your best self? Experience challenges that leave you feeling frustrated or overwhelmed? In business do you feel there is something more you could do to make things easier, but you are not sure what? Do you feel like most days it is more about surviving than thriving? In this follow up to her 2013 Amazon best seller ‘Personal Leadership Style’, award winning business consultant and coach, Shannon Bush is back to share powerful new understandings of her 12 personal leadership archetypes, known now as The Thrive Factor archetypes. After personally profiling over 350 women in business Shannon has amassed mindset, marketing and money insights that will support you to embrace your innate strengths and comprehend potential challenges you may experience. In addition Shannon shares observations on what makes each archetype magnetic, providing you with a fascinating way to lean into your best self and create a totally thriving life and business being 100% you. Often described as ‘permission giving’, what you will learn in The Thrive Factor could be the missing link to unlock your Effortless Success Zone, a place of flow, ease and inspiration every business woman deserves. Are you ready to totally thrive? purchase a copy of The Thrive Factor book and find out more about getting your profile completed or working with Shannon at